In golf, sometimes marketing comes ahead of design. Not with TourEdge.
Not only do they use Artificial Intelligence with club building, but they take tour player input, add old-fashioned precision craftsmanship, and then make the first iteration of the club. Then the club gets tested extensively.
In the case of the new 721 series of drivers and woods, you are really getting something that comes as straight from the tour van as possible. They have 25+ tour pros playing the new driver, so it definitely works and that set of individual notes proves invaluable to tweak the design. And, if you are in that class of better player, finally a club that is exactly what the tour player is using!
The 721 metals moved the center of gravity forward in the clubhead to reduce spin with the result of more penetrating shots. For the better player, a more compact head was in the plan with a deeper, and more open face for the driver. The 721 hybrid sits square at impact. This simply takes advantage of the swing mechanics of the better player’s hand and arm motions through impact.
Looks can be deceiving, and the driver face uses their “Diamond Face 2.0 Technology.” Think of this as 43 different diamond shapes that act like face zingers for better ball speed, especially on off-center strikes. The head uses a ridgeback feature to move around strength and weight for less spin combined with faster swing speeds.
What is really amazing is the technology is reasonably priced compared to the competition. The Pro 721 series ranges in price from $449.99 for the Pro 721 Driver, $299.99 for the Pro 721 Fairway and $249.99 for the Pro 721 Hybrid. That’s a lot of boom for your buck if you are in this class of player.
The initial run is only 1,000 clubs per category, and their full retail launch is August 12th. You can read about all the other interesting technology in these clubs at https://www.touredge.com/